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New York Newspapers Can’t Retain Web Site Traffic

nypmasthead2.gifWebnewser has a story detailing the struggles that the recently online-only Seattle Post-Intelligencer is having to retain Web traffic, which fell 23 percent year-to-year. However, there’s an interesting story happening closer to home as well.

As Editor & Publisher reports, while The New York Times‘ site saw unique visitors rise seven percent from March 2008 to March 2009 (despite online advertising revenue dropping eight percent in Q1 of 2009), both the New York Post and Newsday lost audience. The former fell 18 percent to 3,827,000 uniques a month while the latter checked in at a little more than 3 million, down five percent from 2008.

The one New York-based success story: Daily News Online Edition, which saw traffic jump 71 percent to 5,658,000 uniques per month.

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