The New York Times is getting set to put up that infamous paywall, so what better way to prepare than hiring one of the best web design minds in the city? Zeke Turner is reporting that Ian Adelman, the wiz from New York magazine’s web brands, is joining the NYTimes.com team as Digital Design Director at the end of the month.
In an internal memo at New York, Adelman said that the move was exciting because he’s a believer in the Times:
Just as New York was a place that attracted me because it was a fantastic product that I was drawn to and read cover to cover, The New York Times is my source of news. It’s always fantastic to contribute something that you feel part of or some attachment to.
This is obviously a good move for the Times. It’s not hard to see how far Adelman took New York magazine’s online presence since he joined the company in 2006, so getting him to oversee nytimes.com during a period of great transition is very smart.
Of course Adelman will eventually have to deal with all his friends asking how to bypass the paywall, but that’s probably a good problem to have.