As media companies look for new ways to earn revenue, education offerings are an ideal way to earn extra cash while extending the brand in a meaningful way.
For two years, the New York Times Co. has operated The New York Times Knowledge Network, which offers adult and continuing education programs through online courses, individual programs and Webcasts. In the past, these courses were for non-credit only, but starting with this spring’s semester, the Knowledge Network is pairing with other institutions to offer certificate programs in everything from media journalism to law and paralegal studies. The programs vary in price — from $235 per course for the media program in conjunction with Ball State University to $1,950 per course for a five-course certification in entrepreneurship offered by Rosemont College.
Inside Higher Ed reports that the Times Co. will share revenue with its university partners, meaning these programs could end up being lucrative investments for the publisher, depending on how popular they become. And what do the students get in return? Certificates stamped by both the colleges and the Times, adding a little extra cachet to the resume.
Back in August, the Times Co. expanded its Knowledge Network with classes taught by Times columnists. We offered this up as another way the publisher was looking to earn extra revenue, but commenters believed it may have been just another way the Times tries to get involved with the community. What do you think of this latest venture?
Sign of the Times –Inside Higher Ed
Previously: NYT Columnists Prepare To Teach Classes