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Breaking Down NYT’s Latest Immersive Offering ‘The Jockey’

Another great behind-the-presses feature from technology editor Sarah Marshall. She talked to Pulitzer Prize winning reporter Barry Bearak and New York Times associate managing editor Steve Duenes about “The Jokey,” the paper’s race-track themed follow-up to “Snowfall.”

Former NYT sports editor Joe Sexton hatched the idea of a profile piece of 50,000+ races jockey Russell Baze. It took a long time to come together, which was fortuitous, because when Baze finally said yes, “Snowfall” had just run and generated major traction:

Videographer and photographer Chang Lee was brought in and, along with graphics editor Xaquín GV, set up a complicated shoot, involving Baze wearing a miniature Pivothead camera on his goggles to provide point-of-view video footage, and 15 GoPro cameras around the track to capture the jockey racing…

The videos autoplay, in the same way as they do in The Guardian‘s multimedia project “Firestorm” and as moving graphics autoplay in “Snow Fall.” Asked whether the team were at all influenced by “Firestorm,” Duenes said those interested in this type of storytelling at the New York Times naturally pay attention to any “ambitious immersive projects” published, explaining that they “developed similarly but separately”.

Duenes also addresses the question of exactly when and how the feature’s sponsor, BMW, was dropped into the editorial calendar. Read her full report here.

[Photo credit: Chang W. Lee/New York Times]

Previously on FishbowlNY:
New York Times Experiments with Trailer for Article

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