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The Economist Group is looking for a Manager, Distribution Analysis and Customer Service. See the next featured job.
Thursday, Aug 11
Arianna Huffington is no dummy
"Cindy Sheehan" is the number-two search on Technorati right now (number one is "Bush Indictment" - yikes!), and now Arianna has given her a forum and claimed her and her mission for the Huffington Post, complete with a huge version of the extremely sad photo above at the top of the blog, a heartfelt introduction in Arianna's lead-in spot, and a small tag announcing "ONLY IN HUFFPOST!" As MoDo said yesterday, the moral authority of a grieving parent is unassailable, and by giving Sheehan a platform Arianna has shrewdly aligned her blog with that authority. This is not to imply that her motives are in question; but as far as strategy goes, Arianna's been making some pretty smart moves and this is one of them. HuffPo only just turned three months old, and it is already very much a player. It could have easily gone the other way and it's a testament to her team's strategy and management that it has not. Cindy Sheehan: This Is George Bush's Accountability Moment [HuffPo] Email This Post |
Turning the Page For New York Media
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