Earlier this year, we learned of Atlantic Media 's plans to launch a new digital property when it brought on Slate founder Michael Kinsley to oversee the mysterious project.
Today, the parent company of The Atlantic announced another new hire for the project, Adam Pasick , who will serve as managing editor. The new digital property is set to launch in early 2010 and we now know that whatever it is, it will target "global business executives."
Previously, Pasick worked as an editor in the U.S. bureau of Reuters.com .
Atlantic Media (which also owns The National Journal Group and Government Executive magazine) has been focusing on its online presence since August of last year, when it hit a traffic peak and hired Felix DiFillipo and Bill McGarry from Forbes and CondeNet . In September, Atlantic Media launched The Atlantic Wire as a sister site to TheAtlantic.com . The Atlantic 's most notorious columnist, Andrew Sullivan , blogs regularly, and we look forward to seeing what writers Atlantic Media scoops up for their new site.
Previously : Atlantic Shifts Tide With Hires , Atlantic Wire Launches With (Media) Star-Studded Fete
New from mediabistro.com
20 Tips in 20 Minutes
mediabistro.com's PR Speaking Series: Online & In Person
The phone rings. It's CNBC. They want your CEO in the studio and on air. In three hours. Oh, and your CEO has never done a broadcast interview. What do you do? Find out at our new monthly breakfast speaking series for PR and marketing professionals, "20 Tips in 20 Minutes." Our next topic is "Media Training: How to Prep Your Company, Client, and Yourself for Interviews ," with Garrett Glaser , former CNBC and MSNBC.com reporter and founder of Glaser Media LLC at 9am on Thursday, February 18. Join us for breakfast or watch the live webcast from your desk. Click here to sign up and view the full schedule of topics.