It's getting lonelier and lonelier to be an independent Internet company. We went, then PaidContent went and now cable provider Comcast has bought Daily Candy for $125 million. The deal was $50 million higher than the one floating around last week.

One reason for the increase in purchase price was Viacom's apparent interest in the shopping newsletters. The media company was willing to pay up to $120 million.

Regardless of the new owner, former AOL No. 2 Robert Pittman, who bought a controlling stake in Daily Candy for $3.5 million in 2003, is now a very rich man.