Tecktonik Media, the digital media company helmed by former Life & Style editor-in-chief Mark Pasetsky, will run ads from OrganizedWisdom.com, the first human-powered, doctor-guided search service for health, on two of its sites, CoverAwards.com, a media catch-all site, and Shakiki.com, a gossip blog. Terms of the deal were not disclosed.

"Tecktonik Media is helping us reach two key audiences through its network," Unity Stoakes, president of OrganizedWisdom.com, said in a release sent to FishbowlNY. "Through CoverAwards.com, we are reaching the key influencers in the media industry — from editors and producers to publishing and media executives. Shakiki.com offers OrganizedWisdom a great opportunity to share our search services with a young female demographic."