Our sister blog FishbowlLA has news that "infotainment" columnist Nikki Finke has sold her breaking news Web site DeadlineHollywoodDaily.com to Mail.com Media Corp. (MMC), "the digital media company that owns and operates the Mail.com portal and email service as well as a growing portfolio of lifestyle brands, including HollywoodLife.com, MovieLine.com and OnCars.com."

But the far more interesting part of the deal's announcement -- to us in New York that is -- is that Finke plans to use this acquisition to expand her organization into a bicoastal affair.

"Within the first 90 days, DHD will become bicoastal with the hiring of a New York City-based senior journalist who will report to Finke," the company said in a press release published on DHD.

Let the speculation begin: Who will be Finke's East coast counterpart?