After "many months" of development, Jossip founder David Haislaib has launched his fourth blog (Jossip, Queerty, Mollygood) in a seemingly tricky media vertical, that is, what he calls the "black-interest" one. It's called Stereohyped. (Bossip was already taken.)

The tagline:

"Once you blog black, you never go back."

With Barack Obama's 2008 run just about hitting full steam, the blog is certainly timely, though not perfectly timed, since the additional tweaking caused Stereohyped to miss the window on the Imus story.

Haislaib's explanatory memo:

INTRODUCING STEREOHYPED

After many months of planning, writing, designing — and returning to the drawing board — today, Stereohyped is born.

What is Stereohyped? It's a black-interest blog with a focus on news and politics, entertainment and celebrity, fashion and beauty, career and lifestyle, and dating and sex. We're abandoning the mainstream media's approach to African-American stories — and making every story for African-Americans.

Stereohyped is the fourth blog from David Hauslaib's Jossip Initiatives, the independent publisher behind insider media blog Jossip, gay lifestyle title Queerty, and online celebrity tabloid MollyGood.

Your editor is Lauren Williams, a D.C. native with a penchant for Beyonce and Barack. But don't worry, she knows more black celebrities and politicos than that.

We invite you to check out Stereohyped. Once you blog black, you never go back.