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NYT Carpetbagger Carr Schools Mag Execs On the New Video Aesthetic
Sometime after lunch at the Magazines 24/7 conference in Midtown yesterday, New York Times media columnist David Carr — moderating a panel on what magazine Web sites are doing with video — summed up what the Times and just about every other publisher is grappling with in traversing video for an increasingly YouTubed audience:
"Get it. Run it. Hit it. Quit it."
So what's nytimes.com doing with video?
"We don't really know. We're figuring it out as we go along."
Other notes from the video panel:
As for the video Carr shot for his Carpetbagger project, which he says at its peak saw videos viewed 200,000 times: "It proved people will watch anything."
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