Fresh in from the Department of the Obvious: A Guardian poll of UK-based media executives and consultants reports that Google and News Corp. (through Europe/Asia Chairman and Rupe Jr. James Murdoch) are the media properties to watch in '08.

Yeah, Google announced this morning through David Eun that they won't become a media company... but note that Eun's definition of "media company" in the linked interview is narrow as all hell. Through their (well-played out) role as a media aggregator and distributor, Google is indeed a media company. So lah de dah.

Best takeaway from the piece? 3% of the media folks surveyed don't read newspapers at all.