Since snatching up The Wall Street Journal last year, Rupert Murdoch has made a few changes -- in an attempt to expand the business paper into a more general interest read.

Now, The Observer's John Koblin reports that the Journal is working to develop a culture and arts section that will focus on New York City. Koblin points out that this new section might be Murdoch's attempt to snag readers from "a familiar foe," The New York Times, but others said that is ripe for coverage.

"The Times has gone wrong by covering arts nationally and casting the net so wide that they aren't focused on New York anymore," said Pia Catton, the former culture editor of the now defunct New York Sun who now works for Politico.com.