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Nielsen President Farrar Steps Down

farrar.gifAfter working to complete the sale of eight brands last month, Nielsen Business Media president Greg Farrar has decided to leave the company, Folio reported last night.

Farrar, who had worked at the company for 20 years, was named president in 2007, and had served as COO before that. He helped oversee the sale of several brands, including Mediaweek and Billboard to newly created e5 Global Media in December.

Nielsen told Folio that is has no plans to replace Farrar, although he will stay on for a transition period, overseeing the company’s remaining publications that are not associated with a trade show. Andy Bilbao, senior vice president of brand media, will then take over those duties once Farrar departs, with senior vice presidents Joe Randall and David Loechner have been picked to lead the newly-created Nielsen Expositions group for the company’s trade shows.

Update: A Nielsen spokesperson tells FishbowlNY: “Having managed the trade show business through the economic downturn while also divesting most of the company’s publications, Greg has accomplished his goals at Nielsen and decided it is the right time to seek greater opportunities.”

Farrar Leaving Nielsen Business Media as PresidentFolio

Previously: Investor Group Buys Eight Nielsen Brands

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