No Free Articles for Unregistered Users of Financial Times‘ Web Site

The Financial Times is amping up its paywall strategy by limiting free access to its articles to registered users, unless they come across a story via search, says paidContent:

In 2007, the site introduced this access model to give five free articles a month to casual readers, and 25 to free-registered users, as incentives to subscribe. But, watching its paying customers grow since then, it reduced the five free articles to one a month, and now to none.

FT.com has lately been exploring different subscription options, including using PayPal to sell day- or week-long passes to its content. It’s also been mulling walling off its video content.

Unregistered Google searchers can still get five free FT.com articles a month, and registered users get ten. The company is still exploring micropayment strategies, says paidContent.

The Financial Times appears to be forging ahead as other companies like The New York Times contemplate their own online subscription models.

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