According to the Audit Bureau of Circulations, as quoted in The New York Times today, newsstand sales for magazines dropped 9.1 percent last year, with overall subscriptions 2.23 percent. Popular individual titles fell anywhere from 41 percent (W magazine) to 30 percent (Good Housekeeping).
But this isn’t all bad news: the titles that have done well in the past year, that have actually seen increases, are niche titles like Off-Road Adventures, which saw a 483 percent increase in circulation, and Rodale titles like Men’s and Women’s Health. One reason for this is that these types of print publications cater to a specific die-hard fan that may not be as willing to trade on free content.
- AOL Display Ads Up for First Time Since 2007
- Will Reader's Digest Association Sell Off Popular Food Website Allrecipes?
- Book Review Startup IndieReader Looks for the 'Cream-of-the-Indie Crop'
- Consulting Firm McKinsey Steps in Again at Condé Nast