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So you’re hiding in your cave in Tora-Bora, feeling like the King of the World because the U.S. Government just upped the price on your head from $25 million to $50 million. Your henchman brings you stuffed olives, you clean your Kalashnikov, and ask the guy with the tripod and the camera to come in (he’s been busy elsewhere these past few weeks), because you feel like making another one of those foreigner-frightener videos. Imagine your surprise when a team of Navy SEALS rushes in instead. You’re nailed, my son. Busted. The irony, according to today’s Times, is the psychological reversal in which the bounty should be reduced to one penny, thereby diminishing the locals’ reverence. At Fishbowl, we’re not optimistic. But we will take an olive.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.