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San Diego Among NPR Advertising Campaign Test Markets

We pretended briefly this morning to be a “stamp-collecting body surfer” who had just driven by a billboard in San Diego for NPR and followed up by visiting the targeted Web landing spot. Here’s what the website told us when we punched in that info:

Based on our highly scientific RADIOTYPE collaborator, the shows below are just a a few of the things we think you’ll love on KPBS FM 89.5: Weekend Edition Saturday, Here and Now, Travel with Rick Steves, TED Radio Hour, Fresh Air, Marketplace

The three-month pilot campaign was funded with Ford Foundation money and is also trying to drum up listeners for KERA Dallas 90.1 FM, WFYI Indianapolis 90.1 FM and Orlando 90.7 News.

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