TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

NY Observer Revamps Site Ahead of Print Changes

The New York Observer’s makeover has officially begun. The paper’s site, oberver.com, has been completely revamped — there’s a new font, streamlined sections and even a new logo. Instead of the old standard lineup of articles, observer.com now has featured pieces and a sidebar containing others.

As for first impressions, we’re not fans. The site is definitely cleaner, but it seems a bit too informal. The old observer.com looked like a newspaper site while this version appears flat out unimportant. The updated site also looks unfinished; like the web designers meant to add more heft, but didn’t have the time.

Tomorrow the new print version of the Observerminus the iconic pink paper and in the form of a tabloid — hits newsstands. Let’s hope it looks better than the website does.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!