The New York Observer’s makeover has officially begun. The paper’s site, oberver.com, has been completely revamped — there’s a new font, streamlined sections and even a new logo. Instead of the old standard lineup of articles, observer.com now has featured pieces and a sidebar containing others.
As for first impressions, we’re not fans. The site is definitely cleaner, but it seems a bit too informal. The old observer.com looked like a newspaper site while this version appears flat out unimportant. The updated site also looks unfinished; like the web designers meant to add more heft, but didn’t have the time.
Tomorrow the new print version of the Observer — minus the iconic pink paper and in the form of a tabloid — hits newsstands. Let’s hope it looks better than the website does.