TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

O, The Oprah Magazine Struggling

Looks like OWN isn’t the only Oprah Winfrey media property struggling since the talk goddess left her syndicated show. Adweek reports that O, The Oprah Magazine‘s newsstand sales were off by 32 percent in the second half of 2011. That came after an 8 percent dip in the first half of the year.

The mag did note that things weren’t all bad, however, as subscriptions to O were up four percent in 2011.

Oprah has said in the past if OWN doesn’t work out she’s going to quit TV and become an organic farmer in Hawaii. Sounds like a TV show to us.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!