Here’s why, even if you’re an editorial type, you should care what went on the past two days at the OMMA East in New York. The Online Media, Marketing and Advertising Conference and Expo was all about ads and ad sales. If you make your money from the media, chances are a large part of what’s in your pocket is from those ads.
So when eMarketer’s Geoff Ramsey yesterday quoted figures saying TV would lose $8 billion in lost advertising in 2007, and that the money would go online, that “prime time is going to my time and MySpace,” and that the Web is “shifting from text to video,” that should make you tremble with either fear or anticipation. Ramsey trotted out a slew of charts and graphics, along with a bunch of slogans:
“… moving from the Boob Tube to You Tube.” “Only six percent of consumer say they believe marketers’ ad claims,” according to Forrester research. 79 percent of users access the Web for entertainment (not just information). “There’s not enough supply of the good stuff” (meaning content) for ads to go around. In the future users will “skip all ads” and instead click on whatever engages them (it may be a commercial message).