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On The Menu: Are Young Viewers Leaving Network TV For Good?

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Where has the bulk of Jay Leno‘s young audience gone? Today on the mediabistro.com Morning Media Menu podcast, host Jason Boog of GalleyCat reported that 1.82 million young viewers have fled from the 10 p.m. hour on NBC that’s now home to the new primetime “Jay Leno Show.”


“It’s not news that his show’s not doing well, people have been talking about that for weeks,” Jason told co-host AgencySpy‘s Matt Van Hoven. “But the really funny thing is that CBS and ABC haven’t managed to pick up these viewers.”

Instead, the viewers are going to cable, watching taped shows on their DVRs or (gasp!) simply turning off their TVs. Asked Matt: is it possible that this demographic might not return to TV? Jason thinks so. “There’s just so many options available to people so you can get what you want rather than surfing around to get what you want,” he said.

Also discussed: Are people watching more news video online than on cable news networks? And a recap of what happened yesterday when David Letterman‘s alleged extorter Robert Joel Halderman appeared in court.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

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