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Rx for Fast Company: Service journalism is easy when there's nowhere to go but up!
Today on MediaBistro, Greg Lindsay has pulled together a massive memorandum for brand-new Fast Company owner Joe Mansueto on exactly what to do with his beleaguered new toy, once a cutting-edge pioneer of business journalism. But, that was then (i.e. $550 million G+J buying price). This is now (i.e. $35 million G+J selling price). So, like the man says, there's nowhere to go but up - especially when, really, there is so little competition, according to Fast Company co-founder Alan Webber:
"There is virtually nothing happening in business journalism right now," Webber says witheringly. "Fortune, Forbes and BusinessWeek all seem absolutely dumbfounded about what's going on in the business world. They continue to publish the same brain-dead reporting on the same celebrity CEOs, the same reports, the same trends, and no one is doing what Fast Company did -- a magazine that was driven by big ideas and big practices."
Did you hear that, brain dead business journalists? Stop putting Gordon Gekko on your covers and read this article. Except then that would mean everyone would be all big ideas and big practices, and that wouldn't help Fast Company very much. So, never mind.
Super Service: How to Revive The Business Publication You Just Bought for ~$35 Million [MB]
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