FishbowlNY - Turning the Page For New York Media
Tuesday, Jan 24

Swaggin' in the City

party of one.jpgThe Black Table takes no prisoners in its final week, knocking it out of the park thanks to a hilarious, deeply-researched (if not strictly ethical) exposé on the free-flinging swag-slinging ways of publicists, whose lavish bequeathitudes kept Men's Fitness editor Mac Montandan fed, watered, housed and entertained for a full week. Jardine Libaire, take note; Graydon, methinks you just got challenged on the brass-balls front.

Gawker tallies up the list of his spoils (we are most jealous of the $160 massage, especially if it was by a strapping musclebound lad named Sven). Fishbowl's attention was caught, however, by some of the hilarious magazines, article ideas and taglines. A sampling:

  • Ten-Hut! - a scary military magazine for which he probably could have procured a scarier Smith & Wesson
  • Jew York (classic New York font and all): "Because the City Is Ours -- All Ours!"
  • Fake lad mag DEETS' assigns "50 Things You Never Wanted to Do, But Should Anyway"; Montadan is gifted with a colonic.
  • Party of One: "Sexy in the City" (perfect for inspiring you once you get up to your free hotel room -- alone)
  • Yum! Magazine, which got him powerbars for "Best On-The-Go Foods" and Shabbat dinner at the 92nd St. Y for "best Shabbat dinners" (what, your precious story was too good for Jew York, Mr. I'm-So-Special?)
  • "A dog spa wants to know more about Heavy Petting magazine." People, you deserve what you get.
Hilarious kicker: he crashes a party thrown by New York Social Diarist (and Michael's regular) David Patrick Columbia, ever the genial host: "Columbia walks by and points: "Great costume!" The next day I'll be featured prominently on his website."

Also, two blog-and-BlackTable synchronicity notes: (1) Mac Montadan is none other than the founder of "Silence of the City" -- happy home of many a rejected New Yorker "Talk of the Town" piece -- as featured in Fishbowl this summer; and (2)he invokes legendary "ubiquitous party guest" Shaggy, whom Fishbowl met on her own BlackTable assignment long ago (and also met delicious free appetizers and swag, courtesy of some nice Republicans). Hilarious, jaw-dropping piece if you have time. Bravo, BT and MM.


THE BEST THINGS IN LIFE ARE GIVEN TO YOU BY PUBLICISTS [BlackTable]
Imaginary Magazines Still Fetch Very Real Swag [Gawker]

Related:
Making that New Yorker rejection work for you! [FBNY]


new on mediabistro.com

The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that works.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Swaggin' in the City, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on FishbowlNY >

Turning the Page For New York Media
FishbowlNY in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

MediaJobsDaily

GalleyCat

UnBeige

MobileContentToday

AgencySpy

FishbowlDC

FishbowlLA

FishbowlNY

FishbowlNY Staff
Editor:
Amanda Ernst

Contributing Editor:
Drew Grant

Columnist:
Diane Clehane

About FishbowlNY
Follow FishbowlNY
Email FishbowlNY

Anonymous Tips
Topics

About

About Us - Modules

Acquisitions

Advertising

Alternative Weeklies

AMC 2006

AMC 2007

AMC 2008

Awards

Beijing Olympics

Books

Bottom Feeding

Breaking News

Circulation

Daily Angle

Dissecting NPR

DNC '08

Election '08

Ellies '08

Fashion Week

Fishbowl Initiatives

FishbowlNY Poll

Inauguration '08

International

Keith Kelly Distilled

Legal Trouble

Lunch

Magazines

Markets & Media

Media Companies

Media Events

Media Lookbook

Media Minutiae

Media People

Mediabistro Circus

Memopad Distilled

Menu

Movies

New Media

News

Newspapers

NYT in 90 Seconds

Obituaries

Parties

Pop Culture

Radio

RNC '08

Scandals

Scholarly Pursuits

Strike Watch

SXSWi '08

The Crystal Ball

The Internet Presidency

The Revolving Door

The State of Journalism

Time 100

Trends

TV

Video

Archives

November 2009

October 2009

September 2009

August 2009

more...

Links

AdAge

Beet.tv

BusinessWeek | Fine on Media

Buzz Machine/Jarvis

The Colbert Report

The Corsair

Daily Show

Editor & Publisher

Ed2010

Folio:

Gawker

Gothamist

Guardian America | Media

HuffPo

IWantMedia

Marketwatch | Friedman

Mediaite

Mediapost

Media Wire Daily

NY Daily News

NY Mag | Daily Intelligencer

NY Observer | The Media Mob

NY Post | Keith Kelly

NYT | Media Decoder

The Onion

Paid Content

Poynter | Romenesko

Silicon Alley Insider

Slate | Jack Shafer

Wall Street Journal

WaPo | Media Notes

James Wolcott

WWD | Memo Pad

Job Listings

Featured Listings

Communications Manager
The Mount Sinai Medical Center
New York, NY

Senior Marketing Director
Somnia Inc.
New Rochelle, NY

Online Publication looking for Staff Writer
UrbanDaddy
New York, NY

Senior Account Manager
Thomson Reuters
New York, NY

Upcoming


Jumpstart Your Job Hunt
November 16
New York

Breaking Into Travel Writing
November 18
New York

Copy Editing: One-Day Intensive
November 20
New York


ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers