In the current issue of OC Metro magazine, the editors reveal the results of a recent local consumer survey designed to identify the region’s ten most trusted brands for 2012. Alongside such heavyweights as the Anaheim Ducks and the Discovery Science Center, there is also – somewhat surprisingly – Wahoo’s Fish Taco.
Today, over lunchtime at the Disneyland Hotel, the success of these brands is being honored by means of the Third Annual Trust Summit. Events include a panel discussion moderated by Iconoculture vp Mandy Levenberg.
OC Metro enlisted Santa Ana-based The Values Institute to conduct the study, which was pinned to six key determinants of a company’s influence: ability; consistency; sincerity; concern; consumer loyalty; and connection.