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Wave of Media Coverage Pushes Malibu Beaches App Over the Top

Buoyed by post-Memorial Day reports in the LA Times and on Kevin Roderick‘s LA Observed, the Kickstarter campaign for Our Malibu Beaches last night reached its goal of $30,000. Along the way, it was also at one point highlighted by Kickstarter as a worthy Journalism project.

The money will allow LA journalists Ben Adair (formerly of APM’s Marketplace) and Jenny Price (LA Observed, Hidden LA) to work with the firm Escape Apps to put together a tool that informs locals how to gain legal access to some of LA’s prettiest beaches. From last night’s Kickstarter update:

We made it!… with just hours to spare! Amazing! From all of us behind Our Malibu Beaches THANK YOU! You all are doing so much to open these beaches to EVERYBODY. This is gonna be the best beach summer ever.

Special shout out to Russ Petruzzelli who upped his support level and put us over our goal! Next round’s on us, bro! But you know what? We can’t stop now!… Any additional money we raise is gonna go toward translating the app to Spanish so that we can bring Our Malibu Beaches to even more Angelenos!

Peter Madden of Escape Apps tells FishbowlLA that this week’s latest burst of media attention, which also included coverage by KTLA and Good Morning America, helped power $10,000 in pledges.

[Photo courtesy Our Malibu Beaches]

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