Oyster.com is making the transition from exclusively providing hotel reviews to becoming a hotel-transaction website in the vein of Expedia and Orbitz. With the help of a third-party inventory provider, Oyster is poised to debut comparison-shopping features in conjunction with advertisers. However, only rooms in certain destinations that have been reviewed professionally will be available for booking through the site.
And, although Oyster co-founder and CEO Elie Seidman says the site will not make a push towards consumer reviews, the review process will nonetheless remain interactive, allowing visitors to offer their own travel experiences through Facebook Connect.
The website is set to launch a “relatively” big marketing campaign in the near future.