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Page Six: The Brand

An interesting post over at Daily Intelligencer sheds light on how the New York Post is trying to expand the Page Six brand:

  • Richard Johnson has been spending the past few weeks interviewing entertainment journalists, editors and bloggers.
  • The paper has multimedia plans for Page Six. According to one interviewee, they’re “looking to hire reporters and editors to expand the brand on a variety of platforms, Web, television, magazine, etc… They think they need to extend their gossip reach out of NYC and into L.A., Miami, Vegas — maybe even Nashville.”
  • The Post has increased Page Six‘s page count as well.

    Intelligencer likens News Corp.’s plan for the new Page Six to a mix of TMZ.com and Entertainment Tonight. Suddenly the relaunch of Page Six: The Magazine looks much more interesting.

    — Neal Ungerleider

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