TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

People Dominates MPA’s New Brand Audience Report

People magazine officially dominated the MPA’s new metric Media 360°, which seeks to quantify how much consumers desire a specific glossy’s content across multiple platforms. People’s total score was 71,395. The next closest magazine was Better Homes and Gardens, with 47,871.

The MPA launched Media 360° because the previous way of measuring a magazine’s success — via circulation and/or ad pages — was extremely dated.

“With Magazine Media 360, we finally have a comprehensive accounting of consumer demand for our brands, an imperative for the industry since, with the growth of new, rapidly evolving digital platforms, consumer demand is today’s media currency,” said the MPA’s CEO and president, Mary Berner, in a statement. “In fact, given the success of many magazine brands on those new platforms, continuing to rely on print circulation and ad paging counts in isolation to determine demand for magazine media would be like measuring the viewership of the Super Bowl exclusively based on the people who watched it in the stadium.”

Rounding out the Media 360° top five was Time (with 44,288), Allrecipes (40,338) and National Geographic (38,947).

AP Editor Reminds: Prince is Still Cooler Than You

ARTOFFICIALAGECoverTo go along with a Paisely Park exclusive, AP global entertainment and lifestyles editor Nekesa Mumbi Moody has shared a journalist’s what-we-learned sidebar. She notes that Prince is an excellent ping pong player, no fan of plastic utensils and also – at age 56 – a guy who can still pull this off:

Prince is still cooler than you: He’s the only person who can pull off wearing a shirt with his image — and look epic doing it.

Moody hung out at the entertainer’s Chanhassen compound ahead of tomorrow’s release of Art Official Age and Plectrumelectrum (with 3rdeyegirl). Prince is definitely now partying like it’s 2014, back with Warner Bros. and in full ownership of his music catalog.

Read more

Bill Gates is (Once Again) Forbes’ Richest Person in America

unnamedForbes has released its annual Richest Americans list, and for the 21st straight time, Bill Gates claims the number one spot with a net worth of $81 billion. Gates is followed by a bunch of other obscenely wealthy old white dudes (Warren Buffett, $67 billion; Larry Ellison, $50 billion; David and Charles Koch, $42 billion each).

There are some women on the Forbes 400 list — 47, to be exact. That’s down from 48 last year. The youngest woman on the list is Elizabeth Holmes (#110), founder of the medical technology company Theranos. The youngest male is Mark Zuckerberg (#11).

If you’re in the mood to applaud the .03 percent, check out the entire list.

AOL Expands Partnership with Publicis

AOL logo GThere’s a lot of money in video advertising, and so AOL has decided to expand its advertising partnership with Publicis. The deal will give VivaKi — part of Publicis — more access to premium video ad space across AOL’s brands.

According to a release, eMarketer reports digital video ad spending is increasing by a whopping 30 to 40 percent a year. EMarketer expects spending to hit $7.77 billion next year, up from $5.96 billion this year. Those kind of numbers were enough to convince AOL’s CEO, Tim Armstong, to go big.

“Video is fundamentally changing the Internet into sight, sound, and motion and the Publicis Groupe/AOL partnership is the start of enabling global video advertising to scale to global consumers — offline or online,” said Armstrong, in a statement. “AOL is transforming as a company and as a partner into a programmatic advertising platform, and today’s announcement is another big step in our strategy.”

FishbowlNY Newsstand: Your Morning at a Glance

Morning Media Newsfeed: SoftBank Eyes DWA Purchase | Marvel Settles With Kirby Estate

Click here to receive Mediabistro’s Morning Media Newsfeed via email.

DreamWorks Animation in Sale Talks With Japan’s SoftBank (THR)
Japanese conglomerate SoftBank is in talks to acquire DreamWorks Animation in a deal that would value the company at $3.4 billion, according to a source with knowledge of the situation. NYT SoftBank reportedly offered $32 a share for the boutique studio DreamWorks Animation, a 45 percent premium over the share price. That would value it at $3.4 billion. A DreamWorks Animation spokeswoman, Allison Rawlings, on Saturday night said, “We don’t comment on rumor and speculation.” Re/code / Reuters An acquisition of DreamWorks by SoftBank would make the Hollywood studio that created Shrek part of a the communications and media company that, under founder and CEO Masayoshi Son, has shown a willingness to take big bets on combining seemingly unrelated businesses. Two weeks ago, SoftBank booked a $4.6 billion gain on the share listing of Alibaba Group in New York. SoftBank retains a 32 percent stake in the Chinese e-commerce company, making it Alibaba’s biggest shareholder. Deadline Hollywood DreamWorks’ balance sheet had weakened in Q2 with $400 million in debt and $32 million in cash vs. Q2 2011, when it had no debt and $116 million in cash. DreamWorks also disclosed in July that its next two films – The Penguins Of Madagascar and Home – were costing them approximately $10 million more than planned: $135 million not including incentive-based compensation. Variety However, DreamWorks has scored considerably with its fruitful acquisition of AwesomenessTV, a digital network targeting a young online audience — that and its relationship with Netflix likely helped attract the attention of SoftBank. DreamWorks Animation has operated as a publicly traded company since 2004.

Read more

Respected Man | Happy Snap | Same Difference

OliverTVNewser: Conservatives will love this — John Oliver is a journalist.

SocialTimes: Celebrate Snapchat’s third anniversary by sending a creepy message to a stranger!

TVSpy: Today we learned that Peonies are not the same thing as panties.

Rob Ford Musical Features a ‘Weaselly Journalist’

This Sunday, Rob Ford: The Musical - one of two tuneful Toronto September odes to the outgoing mayor – will wrap up a brief run at the Factory Theatre. Taking with it such ditties as the Rob-and-brother-Doug duet “F*ck You.”

Despite mixed reviews, the off-off-Broadway-eh show has been SRO. And given what the Fords have put Toronto through, the biggest shocker here may well be that the production is sympathetic to North America’s most inept recent civic leader. From Now magazine critic Susan G. Cole‘s write-up:

This is a love letter to the mayor and an attack on just about everyone else. Using a Wizard Of Oz/Christmas Carol-type premise, the musical sends Ford (Sheldon Bergstrom) on an extended dream after getting knocked out when he runs into a television camera. He’s visited by the black transvestite ghost Transgression (Andrew Broderick), who’s supposed to help him change his ways.

Read more

The Most Popular FishbowlNY Posts for The Week

CondeNastLogoHere’s a look at the FishbowlNY posts that made the most buzz this week.

1) A Condé Nast Widget Funded by Mark Cuban

2) Deadline’s EIC Responds to a Rival’s Accusations

3) Joan Hamburg Returns to New York Airwaves

4) The Atlantic Shutters The Wire

5) RIP: John Slattery

Keep up-to-date with the latest FishbowlNY news. Click here to sign up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

A ‘Five Myths’ Topic Close to Washington Post Home

PostFiveMythsSlugHa ha. Fully cognizant of the new owner of the paper in which he today writes, Brookings Institution scholar Darrell M. West starts off “Five Myths About Billionaires” with a double wink:

Billionaires can be fascinating — and not just because of the fortunes they amass. They buy islands and media organizations, experiment with space travel and have larger-than-life personalities…

In addition to an embed-link to a Post article about Jeff Bezos buying the paper, West gives the guy signing his freelance check a cursory mention later on, noting the Amazon founder’s personal support of same-sex marriage. The article reminds that when the owner of a newspaper shingle is someone as well known as Bezos, it’s OK to not pro-forma “fully disclose” each time in said paper.

Read more

<< PREVIOUS PAGENEXT PAGE >>