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Marcy Bloom on How She Became Condé Nast’s Youngest Publisher

Marcy-Bloom-ArticleMarcy Bloom is a publishing veteran, having worked at numerous glossies like Self, GQ, Teen People and Lucky. After taking a year off to volunteer abroad, Bloom hit the ground running with her current gig as senior vice president and group publisher of Modern Luxury.

In our latest So What Do You Do column, Bloom talks with Mediabistro managing editor Valerie Berrios about the changing landscape of modern advertising and how she became Condé Nast’s youngest publisher while at Lucky:

One [reason was] putting a lot of pressure on myself. [Having] a lot of amazing mentors, and quite frankly, Condé was such a great experience for me. We loved what we were doing at GQ. I learned a ton from the brand and my bosses there. And when you’re loving what you’re doing it’s easy to grow and work hard, and so with a lot of support from my management and the corporate management — they really put me [in that position at Lucky]. I think if you work hard and your intentions are great and you know what you’re looking to accomplish, people respond.

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Mashable, Parade Add to Teams

A couple Revolving Door items for you this afternoon, involving Mashable and Parade Media. Details are below.

  • Mashable has added Rebecca Ruiz as a features writer. Ruiz has served as a contributor for Al Jazeera America, The Atlantic, Slate, The Verge, and MSNBC.com and more. She joins Mashable July 14.
  • Janet Haire has been hired by Parade Media to manage all ad sales in its Northwestern region. Haire — who most recently was founder of Haire Business Solutions — was a 20 year veteran of Time Inc., having served as integrated sales manager at Time and West Coast manager for Life.

Time Magazine Harnesses the Power of Facebook

Per Lucia MosesDigiday analysis, the publication has nearly doubled its Facebook halo in the second quarter of 2014. So how did Time during that stretch outpace the likes (pun intended) of BuzzFeed and The Huffington Post?

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Moses says it’s complicated. The reporter lists five ways the magazine has managed to up Facebook in 2014 as a source of 16% of all traffic, a sizable increase from the five percent measured in the first half of 2013. And she notes that the gained knowledge is being compiled for future Time Inc. generations:

M. Scott Havens’ team takes a weekly look at what’s working on the site and what’s not, with plans to put those lessons in a handbook to be used across other Time Inc. brands. “We have been a very siloed institution, but we have had some successes, and what I’m trying to do at my perch is spread those rapidly across,” he said.

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George Clooney Blasts Daily Mail

George Clooney has had it with The Daily Mail. In a letter posted by USA Today, the actor blasted the Daily Mail for publishing a story (which originally appear on its site) about him, his fiancee Amal Alamuddin, and her mother. The Daily Mail article said that Alamuddin’s mother was against the two getting married based on religious beliefs.

Clooney explained that the article was completely false, and called out the Daily Mail for being reckless. ”The irresponsibility, in this day and age, to exploit religious differences where none exist, is at the very least negligent and more appropriately dangerous,” wrote Clooney. “We have family members all over the world, and the idea that someone would inflame any part of that world for the sole reason of selling papers should be criminal.”

When the Great Clooney speaks, the world listens. Or at least, a paper that published an erroneous article listens. Not long after Clooney’s article was published, the Daily Mail issued a statement apologizing for the incident:

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Entrepreneur Explains Why Co-Working Space Didn’t Work for Her

NYTYoureTheBossLogoWe got a kick out of Rebekah Campbell‘s New York Times essay about her recent experiences at a communal office environment.

Campbell is the founder and CEO of recommendations App Posse. After working from a one-bedroom apartment, various coffee shops and her apartment lobby here in New York, the Australian-born entrepreneur evaluated a number of different spaces before settling last summer on a Flatiron district co-working location.

Campbell is candid – but not mean – about the problems she encountered, listing five major friction areas. One of these was the specter of “unhealthy competition:”

There were more than 200 companies operating from our co-working space, and some of the more serious ones used the close community to their advantage. I knew of at least three other startups that were also building location-based shopping recommendation engines, and their team members were always inviting our team members to lunch. I wonder why.

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Royal Baby Prince George Lands Vanity Fair Cover

Prince George hasn’t even celebrated his first birthday yet, but he’s already snagged his first Vanity Fair cover. This is quite an achievement, because it’s not like VF has an unnatural obsession with the British monarchy.

The cover promises “exclusive” articles inside, such as “How the future king spent year one.” We don’t have the exclusive access VF does, but have a rough idea what George was doing: eating, crying, sleeping, shitting and peeing. That’s it. We’re sure the piece is riveting though.

Hardcore Pawn Stars Talk About the Weirdest Things They’ve Pawned

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Two members of Detroit’s Gold family, the stars of truTV’s hit reality show Hardcore Pawn, recently made a swing through New York City.

We asked Father Les and daughter Ashley about some of the weirdest stuff they’ve seen people sell for quick cash.

Number one on the top five list? Jack Kevorkian‘s “Death Mobile.”

Next week we’ll ask the Gold’s why they think Pawn Shop shows are so popular.

The New Yorker to Launch New Paywall

Beginning July 21, The New Yorker’s content — dating back to 2007 — will be available for all to read online. We suggest you take advantage of this, because in three months, the glossy is closing everything back up; sealed behind a new, metered paywall.

The New York Times reports that the motivation behind opening up newyorker.com was to find out how readers interacted with the site, and then use that data to construct the revamped paywall. The magazine also hopes to add subscribers via the promotion.

We’re excited about this idea, because in the past, it was almost pointless to go to The New Yorker’s site unless you were a subscriber. You never really knew which articles would be available to non-subscribers, and the selection was always minimal.

David Remnick, the magazine’s editor, admitted as much. He told the Times that their method for selecting magazine content that was available online was “awkward” and had “long since outlived its conception.”

Niche Media Sold to Greengale Publishing

niche media logo GNiche Media — publisher of regional magazines like Aspen PeakGotham, Hamptons, Los Angeles Confidential, Ocean Drive and more — has been acquired by Greengale Publishing from Greenspun Media Group.

Greengale Publishing is owned by Jane Greenspan Gale and her husband, Jeff Gale. Greenspun Media is a family company, held by Greenspan Gale and her siblings.

Niche Media was founded in 1998 by Jason Binn, currently the CEO and founder of DuJour Media. In 2006, Binn sold Niche to Greenspun.

“These magazines are stronger and more relevant than ever,” Greenspan Gale said in a statement. “They deliver beautiful and inspiring editorial content while playing an important role in their communities and in the marketing plans for brands who seek to reach our audience.”

As part of the deal, Katherine Nicholls was named CEO of Niche Media. She previously served as president and COO.

Financial terms of the deal weren’t disclosed.

FishbowlNY Newsstand: Your Morning at a Glance

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