In what has to be deemed a very clever move, Paramount Pictures shot enough footage while making Jackass 3D to then use either as DVD Extra material if the film did moderately well or as a stand-alone separate product if the film did really well.
Unless you’ve been living under a rock tumbled onto you by a slack-jeans wearing daredevil, you know that Jackass 3D was a monster profit-margin hit. And so, in March 2011, Paramount will follow with digital sequel Jackass 3.5. For some, these digits are where the film will rank, at best, on the critical rating scale of one to 10. But for the folks at Paramount, there is no doubt about the standing of Johnny Knoxville (pictured) and co.
Per today’s press release:
“I don’t want to say that the Jackass guys invented the Internet, but they were doing viral videos before most people had even heard the term. That distinguished heritage makes Jackass the perfect franchise for digital,” said Thomas Lesinski, President of Paramount Digital Entertainment.
When Jackass 2.5 was released in 2007, it quickly became Paramount’s most successful ever non-theatrical release. Jackass 3D meanwhile enjoyed the 10th highest domestic weekend opening for a comedy and set a separate late show record with its October midnight gross of $2.5 million. The studio has also issued various additional Jackass DVDs over the years including Matt Hoffman’s Tribute to Evil Knievel.