According to Community Marketing, Inc., a firm that specializes in research on gay-and-lesbian spending, LGBT travelers have shelled out $70 billion in the U.S. alone — a fact that Passport magazine’s founders, Don Tuthill and Robert Adams, have capitalized on. The publication’s niche readership, comprised of affluent gay travelers, are unlike your typical globetrotters. Says Adams: “They travel more than the average person and enjoy ‘bragging rights’ — that is, being the first of their circle of friends to visit a destination, be it at home or abroad.”
The pub is 80 percent freelance written and with a small editorial staff and nine issues a year, the editors are always on the lookout for new writers. Passport has an iPad edition and a web-based counterpart, so your story could end up on multiple platforms. Bottom line? Prepare accordingly:
Freelancers are encouraged to pitch ideas that include photos and videos just for a little added multimedia panache. Copy is and has always been king at Passport. “We’re adding new content all the time and welcome feedback from contributors and readers,” says Adams of the suggestions he and his fellow staff get about coverage. “Our articles focus on destinations, both domestic and around the world, so the topics we cover are diverse and exciting.” As with any publication, wannabe contributors should study past issues of the magazine prior to pitching.
For more details on the pub, including editors’ contact info, read: How To Pitch: Passport.
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