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Paste Asks for Donations to Keep It Together

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AJR reports:

The trendy magazine Paste is asking its 205,000 readers to donate at least a dollar each to make up for slumping ad sales that are driving the Decatur-based publication out of business.

Paste Editor-in-Chief Josh Jackson said he needs donations in “the low six figures” to safely keep the magazine devoted to music, film and culture afloat.

They’re running a story: The First-Ever Joint Interview with Dave and Toph Eggers. That’s worth an extra dollar at least.

For-profit publications asking for donations? We’re going to be seeing a lot more of this…

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