TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Paste Turns to Beer

picture-3-300x80.pngPaste, the best indie music mag around, knows kids love free stuff, especially music. They also know that the kids love beer, which makes the pub’s new partnership with Oskar Brewing, the makers of Dale’s Pale Ale, so smart.

At the Downlow’d Club — a collaboration between the two organizations — people can get 15-20 free mp3s each month straight from bands featured in Paste. This month, the site includes tunes from Harlem Shakes and The Deep Vibration.

Starting in May, Oskar will roll out over five million special cans promoting the venture.

Hell, readers are going to steal music anyway. Why not help build two brands a bit while giving some mp3s away?

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!