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Perez Hilton–Up like the Rocket, Down Like the Stick?

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Perez Hilton continues his domination of the celeb blogosphere. And of course, he was the first to share the happy news yesterday by letting readers know that he set another traffic record to his PerezHilton.com with 8.82 million page views in 24 hours. In his post, he credited the high volume to “building momentum and keeping it going from the wonderful media attention” he’s managed to snag in recent weeks. Of course it helps that the main names he covers have had a rough few weeks (hello, Britney and Lindsay).
A profile in the New York Times doesn’t hurt, either. In the article, TMZ topper Harvey Levin called him “edgy” and “aggressive” and the writer noted that he makes enough money to employ family members and pay for a two-bedroom apartment in a gated community.

So where does he go from here? A close friend of FBLA who works at a famous magazine reminded me that all the NYT glory comes with a price.

Everyone knows that once they do a story about you and all the old white people know who you are, you’re on your way down. You’re no longer edgy or hot.

We’ll see…

Chris Gardner, GE

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