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Pew Study Puts LA Times Paywall In Context

Anyone doubting the LA Times‘ decision to put its website behind a paywall…er…we mean, launch a new “membership service,” would be wise to check out the latest Pew study regarding online ad revenue. According to the study, for every newspaper dollar earned online, seven are lost in print ad revenue. Over the course of the year-long study, newspapers brought in $11 in print revenue for every $1 they made online. So even though digital revenue for newspapers was up 19% on the year, that number didn’t come close to making up the 9% loss in print revenue.

As we wrote when the news of the Times‘ paywall was announced, the LA Times is allowing full digital access to subscribers of its Sunday print edition. In doing so, the Times is effectively using its website to sell its more profitable print product. Sunday circulation has taken a huge hit in recent years. If the added bonus of full online access can boost those numbers, or at least keep them stable, it prevents the immediate threat of a major revenue hemorrhage. And it will hopefully give the paper some time to figure things out until the 11:1 print to online ad dollar ratio begins to narrow a little.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.