TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Hugh Hefner Makes Like Willy Wonka

Remember the famous scene improvised by Gene Wilder in Willy Wonka & the Chocolate Factory, where the actor limps out with the aid of a cane only to suddenly somersault to full spryness?

Although there won’t be anything close to that involving Hugh Hefner at the August 2011 edition of his Midsummer Night’s Dream party, there will be eleven lucky golden ticket plus-one winners in attendance, thanks to a first-time-ever Playboy promotion.

Stashed among this Friday’s 200,000 or so U.S. newsstand copies of the December issue are ten golden tickets, along with one additional online giveaway. This translates to odds of one-in-20,000, which is a whole lot better than most previous chances an Average Joe has had of attending a party at the famed Holmby Hills Mansion.

Each winner will get two return airfare tickets, hotel accomodation at the Petit Ermitage, dinner at the Sofitel’s LA Simon restaurant and access to a range of much better looking Oompa Loompas. It’s a stroke of penultimate PR genius by Hef. Get ready for a whole lot of out-of-control local TV coverage in each and every market where a golden Playboy tickets is discovered.

(Photo of grown-up Charlie courtesy of’s 2010 Midsummer Night’s Dream party gallery.)

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!