Defamer yesterday asked the question: Did VH1 brass kill Best Week Ever's Save Friday Night Lights campaign? The marginally-rated drama is wildly popular with critics and the media, but, as RadarOnline has noted, NBC Entertainment head Ben Silverman is not optimistic. From Defamer:

''According to Viacom insiders familiar with the situation, the campaign immediately began to draw the ire of upper management the second it was launched. You see, Friday Night Lights airs on Friday nights, the same night that Best Week Ever premieres a new episode each week. Although the shows are not direct competitors, Vh1 production execs were less than thrilled that the flagship site of their new Digital Programming unit was using Viacom funds and bandwidth to promote a show that airs on NBC. The irony here is rich, especially when you consider that the entire concept of Best Week Ever revolves around content generated by sources outside of the walls of Viacom AND includes significant amounts of programming aired on other networks.

''So, what will become of the campaign?''

We asked the question and VH1's Michelle Clark answered our email, ''BWE/ Save Friday Night Lights campaign, it was a meant to be a fun, timely piece on the website. It was never meant to be long term. It was just a short term stunt on the website.''

(image via slate)