TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Popular Science Adds iPad Subscription Option

When Apple says jump, publishers – starting with Bonnier Corporation – apparently, ask how high. Popular Science will now be available using Apple’s subscription model at $14.99 per year, or $4.99 for a single issue.

The incentive to buy an annual subscription is that it’s almost 70 percent cheaper than buying a single issue each time. Once users opt for this option, it automatically renews each year.

Gregg Hano, Vice President, Group Publisher, for Bonnier, said the in-app subscription model will benefit readers:

A yearlong subscription to the digital magazine will bring the cost per issue down significantly, rewarding loyal customers while still giving them access to the high-quality extra interactive content, video and custom design that only the digital experience can offer.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!