When Apple says jump, publishers – starting with Bonnier Corporation – apparently, ask how high. Popular Science will now be available using Apple’s subscription model at $14.99 per year, or $4.99 for a single issue.
The incentive to buy an annual subscription is that it’s almost 70 percent cheaper than buying a single issue each time. Once users opt for this option, it automatically renews each year.
Gregg Hano, Vice President, Group Publisher, for Bonnier, said the in-app subscription model will benefit readers:
A yearlong subscription to the digital magazine will bring the cost per issue down significantly, rewarding loyal customers while still giving them access to the high-quality extra interactive content, video and custom design that only the digital experience can offer.