R.I.P. Heeb Magazine
Heeb magazine is suspending its print edition but will continue providing online content, publisher and editor in chief Josh Neuman announced today on the magazine’s website.
The Wall Street Journal sums up the title’s legacy succinctly:
As a cultural statement, Heeb managed to be both profound and profoundly lowbrow — Mad magazine with more circumcision jokes.
The company will also continue to hold events like its annual “Heebonism” parties held in New York and Palm Springs and the Heeb Film Festival.
Neuman touches upon how the magazine extended beyond print to reach its audience:
In 2007, we started our own boutique ad agency and began serving businesses and organizations looking to reach the elusive Jews in their 20s and 30s with little to no connection to institutional Jewish life, which will continue to be helmed by ad svengali/schmendrick David Kelsey. And we’ve recently re-launched Heebmagazine.com to enhance our readers’ online experience. (For example, we recently digitized the nearly-impossible-to-find issues 1-5 ["The first five books of Heeb"], which we will be giving to our current subscribers as a show of our gratitude for their ongoing support.)
So you’ll still be able to get your dose of snarky Jewciness, just not in print. Zol zayn mit mazel with all that, Heeb.
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