Lockhart Steele‘s media trifecta just got a little bit larger today with the launch of Racked.com‘s Racked National, which allows you to shop online from some of your favorite small boutiques from New York to Los Angeles. For the launch, Racked has poached Danica Lo of The New York Post to edit the site. Says Steele on the hire:
“It’s a testament to the increasing influence of online media that someone as experienced as Danica would make the leap from the Post to Racked. And also, it’s a testament to how lucky we got hiring her, because her breadth of experience in the fashion world is extraordinary.
Danica wrote to us as well with her statement on the new site:
After seven years at The Post, I’m so excited to have joined the Racked.com family. At Racked National, we’re going to be covering everything fashion, style, shopping, and e-commerce — from the latest Bravo TV fashion reality show to what’s happening to Gilt Groupe orders during the Great NYC Blizzard of 2010.
Great Blizzard? Timely! Lo is also the author of HarperCollin’s “How Not To Look Fat,” and was formerly a contributing editor at VMan.
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