In recent years, various radio stations across the country have started blasting wall-to-wall Christmas music around Thanksgiving or, in some select cases, as early as the beginning of November. But they’ve got nothing on 95.3 FM in Syracuse.
Per a report by Post-Standard entertainment reporter Geoff Herbert, 95.3 FM and Oswego sister station 103.9 FM switched over the weekend to the Yuletide format. The regularly scheduled Christian programming (Love Radio/WVOA-FM) has been temporarily bumped down the dial to 87.7 FM:
The new station is called Holly-FM, promising a mix of “your favorite contemporary and traditional holiday songs.”
The accompanying website HollyFM.com includes a picture of mistletoe, videos from movies like Elf, A Christmas Story and How the Grinch Stole Christmas, and links to sister stations Wolf 105.1 and Movin’ 100.
For those counting, we’re talking here about 81 shopping days until Christmas. The new Xmas radio benchmark has everything to do with the fact that retailers are trying to start the 2013 Christmas shopping season way early. Like Oscar bloggers and websites taking their cue from the Hollywood studios, this inane early start of seasonal radio accompaniment is dictated by the flow of digital ad dollars.
The WVOA-FM switch was first reported by cnyradio.com.