Not exactly a mass-market move aimed at Howard Stern listeners, but Sirius announced today that it will be installed exclusively in Bentley vehicles next year.

"All vehicles equipped with SIRIUS will include a lifetime subscription to the service, which will enhance each Bentley's individual customization and give each customer a new vehicle experience," said Andrew Stuart, CEO for Bentley Motors Inc.

We're still waiting for the nearly-undriveable mid-80s Saab announcement.