TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

RDA Selling Lifestyle & Entertainment Direct

Reader’s Digest Association is selling its Lifestyle & Entertainment Direct business as it continues to shed properties. The direct marketing segment sells a wide variety of products — like exercise equipment, music collections and videos — that are typically seen on infomercials.

A source told The New York Post that part of the problem at Lifestyle & Entertainment Direct was an inability to adapt by featuring new products, and that former RDA CFO Tom Williams was incapable of guiding the business out of its doldrums.

Lifestyle & Entertainment Direct reported an operating loss of $292 million last fiscal year.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!