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RDA Selling Lifestyle & Entertainment Direct

Reader’s Digest Association is selling its Lifestyle & Entertainment Direct business as it continues to shed properties. The direct marketing segment sells a wide variety of products — like exercise equipment, music collections and videos — that are typically seen on infomercials.

A source told The New York Post that part of the problem at Lifestyle & Entertainment Direct was an inability to adapt by featuring new products, and that former RDA CFO Tom Williams was incapable of guiding the business out of its doldrums.

Lifestyle & Entertainment Direct reported an operating loss of $292 million last fiscal year.

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