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Reuters Launches Video News Service

reuters vid.jpg

Reuters today launched a new video service that features an “advertising-based revenue share model.”

Working with News Distribution Network, Reuters will use its editorial assets to produce video content in a lot of different areas — from news and business to sports and entertainment. The video content will then be distributed to newspapers, magazines and radio outlets, who will also get access to NDN’s new distribution model. Explains Reuters:

“NDN’s state-of-the-art content distribution platform goes beyond the traditional licensing agreement to offer flexible advertising capabilities, which enable participants to share in and contribute to network revenues. The network also provides sophisticated video metric capabilities to support audience and advertising performance analytics.”

So, in using Reuters’ video content, news outlets are getting more than just videos — they’ll be making some money off of it, too. “We believe this strategic relationship is a critical step toward bringing online publishers, the content and services needed to revolutionize their product offering,” said Greg Peters, NDN’s CEO.

How long until other news outlets start launching similar content sharing models?

Full release after the jump


New Video Solution Offers Competitive Alternative for US Newspapers
Reuters and News Distribution Network team-up to provide revenue sharing opportunity for online news industry

New York, February 2, 2010 — Reuters and News Distribution Network (NDN) today announced a video solution for newspaper, magazine, and radio outlets, which is built around an advertising-based revenue share model. The product delivers licensed, professional video across top-level categories including news, business, sports, entertainment and lifestyle.

NDN’s cutting-edge platform leverages Reuters editorial strength and other major news and entertainment sources to create a comprehensive video suite. Once aggregated in NDN’s control room, the video is indexed for efficient search capabilities and coded for client’s publishing purposes.

“This collaboration allows us to be at the center of a content distribution play, alongside other premium content owners and adds value to the US media market by providing a competitive alternative with a commercial benefit,” said Christoph Pleitgen, managing director of Reuters news agency for Thomson Reuters.

NDN’s state-of-the-art content distribution platform goes beyond the traditional licensing agreement to offer flexible advertising capabilities, which enable participants to share in and contribute to network revenues. The network also provides sophisticated video metric capabilities to support audience and advertising performance analytics.

“We believe this strategic relationship is a critical step toward bringing online publishers, the content and services needed to revolutionize their product offering,” said Greg Peters, chief executive officer of NDN.

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