Anyone wondering how paid content may begin to seep into our lives need only look as far as Thomson Reuters, which announced today its intention to launch a video-on-demand service for its financial clients. According to the Times the service will make available “thousands of searchable videos and transcripts on a range of topics, hoping to become a one-stop source for business people.”
Sound like something you might be willing to pay for? David Carr hinted at this idea a bit last week saying that while people may not be willing to cough up a blanket subscription fee they would probably consider paying for for exclusive content (that’s the ‘scarcity’ factor). We shall see!