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Richard Rushfield to Head New BuzzFeed LA Bureau

BuzzFeed is expanding its reach to Hollywood with a well-stocked Los Angeles bureau. Richard Rushfield, former entertainment editor for LATimes.com and west coast editor of Gawker, will sit at the helm. Kate Aurthur, former LA Times TV editor and west coast editor of Newsweek/The Daily Beast, will serve as chief L.A. correspondent. Buzzfeed reporter Michael Hastings will serve as a correspondent-at-large.

More from The Hollywood Reporter:

Rushfield says the plan is to combine viral-ready takes on big entertainment moments with serious reporting that will rival traditional outlets. The L.A. bureau will have about 12 editorial employees and be home to BuzzFeed Video, the site’s video team focused on viral content and led by Ze Frank.

Rushfield will begin at Buzzfeed on October 29. Aurthur will join him November 5, and Hastings will begin contributing stories in early 2013.

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