Rolling Stone and its publisher Jann Wenner have long been criticized for their inability to grasp this whole Internet thing. For instance, instead of say…I don’t know…viral marketing to the billions of people on the Internet, they apparently decided sending people annoying advertisements via text message was an awesome idea. Well, not surprisingly, since receiving texts costs people money, Wenner Media is being sued for its ridiculous text messaging strategy.
THR, Esq. has the story:
According to the complaint, filed on Tuesday in Illinois District Court, Wenner Media and Consumer Benefit Services have been sending text messages to cell phones of consumers offering vouchers for magazine subscriptions.
The proposed class action, led by an Indiana woman named Karen Schrock, claims the SMS messages violated section 227 of the Telephone Consumer Protection Act, which restricts the use of automatic dialing systems to cell phones.
Damages are said to be a minimum of $500 per violation, or more than $5 million total.
US Weekly and Men’s Journal are also named in the lawsuit.