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Rupert Murdoch Is Going Green

Environmental blog. Wall Street Journal. Environmental blog. Wall Street Journal. Weird combination, ja?

Well, at least the WSJ recognizes that their newest blog, Environmental Capital, might have taken some readers by surprise… Especially since it replaces the very un-environmentalist Energy Roundup blog. Here’s their description:

No, your computer isn’t misfiring. Welcome to a new Wall Street Journal blog, Environmental Capital. It replaces the Journal’s Energy Roundup blog. Environmental Capital will continue Energy Roundup’s tradition of tracking daily energy news. And it will go further, analyzing how the energy world, and all of business, is adapting to mounting concern about the planet.

The blog’s editors are Keith Johnson and Jeffrey Ball of the WSJ. Man… We’d make some pun about Rupert Murdoch realizing that the color of money is green or something, but that would be way too obvious. Regardless, it’s a healthy indicator of the changing demos of the Wall Street Journal and the mainstremaing of climate change awareness c. 2008. Awesome.

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