TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

On Lacrosse Fields Then and in Journalism Now, Vet Tells Students It’s All About ‘Pure Substitution Effect’

Sabrina Szteinbaum, associate news editor of student newspaper The Daily Targum, has a good summary of a speech given Tuesday to Rutgers journalism students by Lincoln Caplan.

LincolnCaplanPicCaplan’s credentials are impeccable: staff writer for the New Yorker; editor-in-chief of Legal Affairs; White House fellow; and more. To frame the current changes affecting journalism, he chose to go back to the days when he frequented the playing fields of Rutgers and other universities as a member of Harvard’s lacrosse team:

The first time Caplan played for Harvard against Rutgers in that lacrosse game, the players used old wooden sticks made by Native Americans. These asymmetrical sticks were tricky to balance.

The next year he played in a game against the university, players began using newly manufactured plastic sticks, which were easier for players to balance making the game faster and more exciting.

Caplan believes this situation represents the pure substitution effect, which occurs when a new technology replaces an old one very quickly and changes the way the action is done. The pure substitution effect also relates to the way technology is changing journalism.

Caplan titled his speech “What is Journalism? You Will Decide” because he thinks how the next generation decides to consume information, through further pure technology substitutions, is going to determine how it is delivered. Read the rest of Szteinbaum’s article here.

[Photo courtesy: Rutgers]

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!